Thursday, April 15, 2010

The Philippine Media: Trustworthy?

Disclaimer: I am not referring to ALL media individuals. I am referring to the Media as a group.

I’ve been observing for several years now how the major media networks in the Philippines behave. My conclusion? The Media’s credibility and trustworthiness is decreasing. The Media, who claims to be the defender of truth and of the people, has abused its power and influence. Why do I arrive at that conclusion? Here are my reasons.

First, some media groups and individual journalists are biased in their way of reporting simple news. There are many ways of how you can sensationalize the news and how you could embed “opinionated” content to ordinary news. You can see this when they make “leading” headlines or headlines that “conclude” instead of relaying the summary of the story. I also noticed that instead of telling the story as it was, they usually insert words that show their side of opinion. When you report an event, just say what happened. There’s a commentary program where you can voice out your opinion. Don’t insert it with the news.

Second, during elections like this year’s presidential election, you can always see some bias in how some cover the campaign of each candidate. Instead of giving them equal coverage, some media groups give more emphasis to one candidate than the others. How much did they pay for the airtime?

Third, the Media has become 99% business and 1% public service. During the time of the famous scandal of some Filipino celebrities, the Media took more emphasis to it instead of doing more important things. When criticized by some concerned people, they just answer: It’s what the people like. Yes, Media in the Philippines is a huge business, a huge money source and it will sell things that are of more demand rather than of more importance. How much did they earn from advertisement during the time when that scandal is on its peak of controversy?

The Media is a powerful entity in the Philippines. They are very influential on how the next generation of the Filipinos would be molded. Is the Philippine Media trustworthy? Let me know your thoughts.

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